Cody Rhodes Declares a New King of the WWE Merch Game
Cody Rhodes has been one of WWE’s best merchandise sellers in recent years, but he says there’s a new king in town.
Rhodes appeared on ESPN’s Unsportsmanlike to promote this weekend’s WWE Clash in Italy Premium Live Event. During the conversation, Rhodes spoke about WWE merch sale figures, which he says don’t accurately reflect Danhausen’s impact on the WWE Universe.
“What do we think about Danhausen? I don’t know where I stand on him yet. I don’t know,” Rhodes admitted. “He’s part of the crew that [signs] 8 x 10s early in the day, we do a stack of them. It’s a small crew that do these, we sell them up at the stands, and now he has a stack and it sits next to my stack. And so, we’ve had a couple of moments where we sat next to each other.
“I don’t have the best read on ‘Very Nice, Very Evil, Very Rich’ [yet], I don’t know enough about [it], but I do think it’s safe to say Danhausen is one of the most popular people in all of WWE at the moment, and I don’t really see it stopping,” he added. “He overtook the merch game. There’s all kinds of market confusion because the WWE Shop website has a thing that people actually believe. But I’ll tell you right now who’s the king of the merch game, it’s Danhausen.”
“Oh, Big D?!?” ?
— sara (@soitgoesrhodes) May 27, 2026
Cody’s not quite sure about @DanhausenAD but says he’s definitely the one dominating the merch game right now ?? ?️ @GetUpESPN x @CodyRhodes • #QB1? pic.twitter.com/oj3L9mWblz
Danhausen has impressed WWE with his early merchandise sales numbers
According to a recent report from PWInsider, WWE President Nick Khan and Chief Content Officer Triple H had high praise for Danhausen’s success during a recent town hall meeting. According to the pair, Danhausen is the company’s number two merchandise seller in just over two months since his arrival at Elimination Chamber.
Danhausen was credited for having three shirt designs in the top 5 best-selling shirts, and recently launched collaborations with the Kentucky Wildcats and New York Knicks.
Danhausen saw Rhodes’ comments on the show and said he’s calling a “temporary” truce with the Undisputed WWE Champion.
Read More: CM Punk’s Physical Transformation During WWE Absence Turns Heads
The post Cody Rhodes Declares a New King of the WWE Merch Game appeared first on Wrestlezone.
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