John Cena Co-Founding A New Cocktail Brand

John Cena is one of several celebrities announced as a co-founding partner for a new cocktail business. He’s partnering with Thomas Ashborne of Craft Spirits, per Bloomberg.

The brand will debut later this month with pre-mixed ready-to-drink cocktails attached to certain celebrities. Cena’s drink is named the ‘Old Fashioned’. It features the following description:

“Introducing a new standard for the classic Old Fashioned. Our premium bourbon whisky cut with notes of bright orange bitters, sweet maplewood, and a hint of caramel makes for an unapologetically bold drink, every time. Ideal for elegantly swirling in an expensive whiskey glass or golden chalice.”

Other names attached to the brand include Sarah Jessica Parker, Rosario Dawson and Playboi Carti. Per the report, all the celebrities have equity in the business, with Ashbourne and Chief Executive Officer Cara Kamenev. 

Cena last wrestled for WWE at SummerSlam 2021 where he unsuccessfully challenged for Roman Reigns’ Universal Championship.

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