Eric Bischoff Defends TKO’s Decision To Raise WWE Ticket Prices
Eric Bischoff is not shocked that WWE ticket prices have doubled since the TKO merger.
WWE merged with UFC to form TKO Group Holdings in September 2023. Reports that have surfaced since the merger suggest that WWE ticket prices have nearly doubled, with TKO’s Mark Shapiro noting that they still have “work to do” to maximize ticket revenue.
Many fans and wrestlers have criticized WWE for its business practices. AEW’s MVP questioned the promotion for maximizing profits by outpricing long-term fans. However, not everyone shares that sentiment — including former RAW General Manager Eric Bischoff.
Speaking on his 83 Weeks Podcast, Bischoff defended TKO’s decision to raise WWE ticket prices with the following explanation:
“I mean, does it make sense?… You have a product, it’s a widget, and you sell that widget, people go, ‘Well, I really like that widget.’ So you raise the price a little more… and you keep increasing that price until you find your threshold,” Bischoff said. “And then once you find your threshold, you then begin to adjust your prices accordingly… I’m not shocked, but it’s interesting to me that people are surprised that any company will continue to increase the price of the product until they find that threshold.
Eric Bischoff suggests comparing WWE ticket prices to other forms of live entertainment
“I wonder how WWE ticket sales compare to, you know, it’s hard to come up with comps, but rock and roll, you know, concerts. What have concert ticket prices done over the last 12 months on a percentage basis compared to what WWE has done in the past 12 months on a percentage basis? It’d be interesting to see what other forms of value entertainment that people actually go to.
“I am absolutely shocked when I look at some of the prices for buildings that I previously worked in and produced television in. I mean, it’s a different world today financially than it was even eight years ago. It’d be fun to see somebody compare.” [H/T: WrestlingNews.co]
READ MORE: Paul Walter Hauser Says WWE Is Being Greedy and Ugly By Raising Ticket Prices
What do you make of Eric Bischoff’s take on WWE ticket prices? Let us know your thoughts by sounding off in the comments section below!
The post Eric Bischoff Defends TKO’s Decision To Raise WWE Ticket Prices appeared first on Wrestlezone.
from Wrestlezone https://ift.tt/6HkzOpP
via WWE
No comments